Collectible Monochrome LEGO Minifigures
I developed the branding and marketing suite for a client’s monthly subscription that features rare, never-released monochrome LEGO-style minifigures—spanning transparent tints, chrome, and metallic finishes. Scope included visual identity, packaging, collector-card copy, and 3D visuals to showcase the rotating lineup and elevate the “prototype” story for collectors.
Materials Representation
Because the appeal hinges on rare materials and surface treatments, I focused on accurate material portrayal rather than printed graphics. In rendering, I calibrated ABS plastic materials, subsurface/transparency for the transparent parts, and metallic materials for the chrome and pearlescent parts.
Packaging & Collector Card Design
I designed a pop-art inspired box that balances bold shelf presence with a clean unboxing flow. Inside, a whimsically written collector card adds lore and delight—designed to be saved, not tossed. The packaging system scales for monthly variants (materials/finishes) with swappable card artwork, making limited runs easy to update while keeping the branding consistent.
Artwork & 3D Renderings
Using Adobe Illustrator, Keyshot, & Blender, I produced several visuals with materials tuned to match genuine LEGO’s own materials.
Packaging box staged with the minifigure for storefront and email hero shot use.
An aesthetic grid showing multiple monochrome versions to preview what may be available in upcoming drops.
A hero shot placing the minifigure in a LEGO-style scenic environment for marketing.
These assets gave the client versatile content for pre-launch teasers, product pages, and social, while accurately representing the product and what makes it special.
